knorr: unlimited time menu

People love fast food and the big chains really know how to hook us, releasing their most delicious menu items as “Limited-Time Offers.” And the second they disappear from menus, the internet goes crazy. So we decided to not only steal the fast food industry’s flavor, but also their thunder, by bringing back the most popular LTOs for an unlimited time by creating recipes that gave home cooks the ability to make their favorite LTOs at home with Knorr products.

The fast food flavor you crave is now available in your kitchen for an unlimited time.

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pre-roll

We tapped into the fast food community and made pre-roll ads that looked like they came from the fast food chains, with a twist of course.

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Social, ooh & digital

We didn’t just talk about LTOs. We found the fans who missed them the most and reached out to them directly through DMs, ads and billboards that were placed right outside the fast-food restaurants themselves. Each piece drove to our site where fans could their hands on the recipes.

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influencer content

We got @JoshuaWeissman to teach folks how to make our LTOs at home. And to prove they were just as delicious as the real thing, we invited one of the toughest fast food critics, @HowKeveats, to put them to the test.

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