What started out as a brief for a couple social posts turned into much, much more. To illustrate how quickly the JetBlue Card can turn your restaurant, grocery and in-flight purchases into vacations, we partnered with Hattie Newman to build paper models of various cities spilling out of the objects that can take you there. We then turned these paper models into out-of-home, print and social gifs. After everything was shot, we then built display cases for the models, magnetized the cars and boats and installed them in JetBlue’s Terminal 5 at JFK.

 

Awards  |  Webby Honoree