It’s 2016 and the lease is up for the current tenants of the White House. Who’s moving in next, America? To celebrate the presidential election and encourage people to vote, we created a fake “listing” for the most famous home in the world. In the days leading up to the election, a social post on Century 21’s social feed led viewers to an external site where they could view the listing and learn about the property. Then, with a click of the “find the next tenant” button, people were sent to USA.gov to automatically find their nearest polling station.

 

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